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Betfred Bookmaker & £25 Free Bet
Betfred Bookmaker has an excellent online sports betting site as well as online casino, poker and bingo sections. The firm is run by their famous CEO Fred Done (the self-styled "Bonus King"), has in excess of 1400 betting shops (formerly called Dones Bookmaker), 6000 staff and an annual betting turnover of over £2billion. It also owns The Tote. It is the UK's biggest independent bookmaker. Betfred Bookmaker is an excellent destination for all your online gambling requirements.
£25 FREE BET: Betfred Bookmaker will match the stake of your first bet with a free bet, up to a maximum of £25 or currency equivalent.
£200 FREE (casino): The casino section offers a 100% bonus up to a maximum of £200.
£1200 FREE (poker): Their online poker room offers a 250% match bonus on your first deposit up to £1200 bonus, released the more you play and much faster than most. You also get a tenner free as tournament tokens.
OPINION: The Betfred Bookmaker betting shops are famed for the bonuses they offer punters and the internet betting site reflects this, offering different bonuses on a daily basis. We joined for testing purposes and were so happy with the service we got and the site in general that we continue to bet with Betfred. The easy to work, well designed website is very good and we highly recommend it.
Betfred Bookmaker Review
The inexorable rise of the Betfred Bookmaker brand continued unabated with the purchase of Totesport, formerly the Tote, in June 2011.
The Totesport brand will slowly weaken as Fred Done's eponymous Betfred organisation fulfils any egocentric tendencies the founder may have in the UK betting world. Even the world famous Cheltenham Gold Cup will now carry the brand before its hallowed name.
For many in racing the purchase of the formerly state owned Tote betting company was a bad dream that left racing without the organ that would otherwise have provided its financial heart and salvation. The more pragmatic realise that British racing's downward spiral would continue unabated even if they had managed to loosen the self-made Mr Done's steely grip from the prize. As always, badly-run UK racing failed to impress their case and the company was sold to the highest and most suitable commercial bidder. Sold for a little over a quarter of a billion pounds, it was a bargain of daylight robbery proportions that fell the way of the ever-shrewd Betfred Bookmaker.
But back in 1960, a year before it all became legal, Fred Done was already in the business. Even this fiercely ambitious youngster could not have known the heights to which he would take his company. When the game turned legitimate he started his first betting shop. It is truly a story of a company that started with nothing. Fred heralds from the North West, and that is where he grew his business, organically. Then later on he bravely bought a couple of small bookmaker chains. He realised growth by acquisition was the only way forward and his biggest prize to date has been The Tote. If a bookmaker was going to get the Tote, surely better a gritty entrepreneurial independent with a gambling nature than the faceless accountants of the big public betting companies. Now Betfred has nearly 1400 outlets on the high streets of Britain, and it will not stop there.
He was quite late to the online arena, but that is often a clever move. Done knew he had the marketing muscle to quickly catch up the deficit and he had learned not to make the mistakes some notable early movers, such as Coral and Sportingbet, did. With a call centre established earlier than that, Dones, as they were once called, now has the full gamut: shops, website, online casino, bingo and poker.
Fred Done can look back on a job well, erm, done with his firm. But that is not his style. He looks forward and ever upwards in his quest to make the good name of Betfred Bookmaker even bigger.
Our Betfred Verdict
Last Update: Nov 29, 2013.
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