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Blue Square Bookmaker, Casino & Poker
Blue Square bookmaker, casino and poker is UK based & owned by the famous Rank Group Plc, listed on the London Stock Exchange. It operates under betting licenses from the UK and Alderney. As well as BS, the parent company Rank Plc owns bricks-and-mortar casinos and bingo halls. Rank purchased Blue Square in 2003 for £65million and it is now one of the largest gambling operators in the UK. The number of registered customers is approaching the one million mark. Rank's turnover in their accounts for the half year to 30 June 2010 was £4billion ($5.5 billion).
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OPINION: Blue Square Bookmaker was one of the earliest online sports betting firms. It is owned by the famous Rank Plc and can be trusted to act with total integrity. But our No.1 choice is the superb Bet365 Bookmaker who offers a massive £200 free to new clients and has better casino and poker sections.
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Blue Square Bookmaker Review
Blue Square Bookmaker started with five staff members in 1999. They weren't the first or even the second UK online bookmaker, but they were in at the ground floor and they were not a bricks and mortar established firm. Like all the early entrants they were new start-ups, though never up-starts.
Fast forward four years and the company and employee level had grown substantially by playing fair, being square and staying honest, even if they were a bit quick in those days to reduce a winning punter's ability to place a half decent bet.
So in 2003, being an independent internet bookie, they were a natural target for a bigger firm like Rank Plc, who were looking for an entry into the lucrative online gambling market and a squeaky clean target.
Rank already owned high street bingo outlets and some casinos. It was a natural fit. They coughed up sixty five million pounds for a company with a little over 100,000 clients. However when they purchased BS they made it the heart of where they wanted their business to be, on the web.
Today Blue Square Bookmaker has grown their registered clients ten times and the customer base is into seven figures. They have never been the highest profile online betting company. Perhaps a conservative and uninventive marketing strategy is to blame. It is typical that Blue Square would sponsor non-league football rather getting involved with the big boys. It is the understated, straight bat approach that has failed to set it above its rivals.
Nevertheless their unadventurous spirit has seen sound business decisions made rather than devil may care entrepreneurial talent. They have not put a foot wrong and in a high-growth business they have made relentless progress because they are a safe, reliable option and they do a good job. In Orbis they use the best core software and they have linked with the premier league of networks and operators for their online casino and poker aspects.
So to business men they are a living example that you don’t need to fly by the seat of your pants to turn a fledgling enterprise into a near giant. To punters they are an ideal venue to provide every aspect of their gambling entertainment, from traditional sports betting to bingo and poker. Whatever way you look at it Blue Square Bookmaker can be relied upon as a safe, efficient and trusted betting destination.