Paddy Power Bookmaker

Paddy Power Bookmaker is listed on the London Stock Exchange and the Irish Stock Exchange. Paddy Power owns 300 betting shops in Ireland and the UK. Paddy Power has an established online betting site and turnover was £2.5billion in 2009. Paddy Power covers all sports but is well-known for its novelty bets, which it produces mainly for marketing rather than betting purposes. It also has money-back specials, another form of punter-friendly marketing that it uses as a loss-leader. A trio of Irish high street firms merged in 1988 to form what has now become the famous Paddy Power brand. Paddy Power likes to market itself with a touch of humour and has a spokesman who has changed his name to Paddy Power. The company has signalled its intention to conquer markets further afield than Ireland and the UK by buying into betting companies in both France and Australia. A solid sports betting company with a good name.

£25 FREE: Paddy Power will match the stake of your first bet to £25.

OPINION: Paddy Power Bookmaker is the largest bookie in Ireland but they do a great job for the UK & world market too. Paddy Power offers a £25 free bet to new clients. That is good, but not as good as our number one recommended online bookmaker, Bet365. The excellent Bet365 Online Bookmaker offers £200 (or currency equivalent) in free bets to new clients, which is the best offer available.