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Stan James Bookmaker & Free Bet
Stan James Bookmaker is UK-facing but based primarily in Gibraltar, where it is licensed. It is one of the largest bookies, and its website is complimented by excellent casino and poker sections. The firm has a huge name in the industry and is a byword for integrity. SJ has a huge variation of sports betting markets and is rightly proud of its excellent in-running betting markets, a form of gambling they innovated. This online bookie is also famed for spending large sums in sponsorship, lending its famous name to many major sports events. They sponsor the first two British horse racing Classics, the 1000 & 2000 Guineas at Newmarket racecourse.
£10 FREE BET (SPORTS): The way it works is simple with Stan James Bookmaker as your first bet is matched up to £10.
£20 FREE (CASINO): £20 free for new clients in the online casino when you deposit £5.
$1250 FREE (POKER): 200% welcome bonus on your first deposit or first transfer to their online poker room. The minimum deposit must be for $10 to activate the bonus. You can get the maximum bonus of $1250 by depositing at least $675. No promo codes are needed. The free cash is released as you earn more player points by playing in the poker room. You have 60 days to earn your bonus. There are also free to enter tournaments, called freerolls, for newcomers.
OPINION: This company has a big reputation and is well respected in the UK and internationally. It has an excellent sports betting site and great online casino and poker sections. The free bet is not the biggest, but frankly that should be a minor consideration. We thoroughly recommend Stan James Bookmaker.
Review of Stan James' History
Stan James Bookmaker was not named after the man of the same name. Instead it is a sort of neo-anagram as it is a mixture of the names of the founding directors and their spouses.
The company started with just one shop in South West England and grew steadily from there. Now they are a major world force and based out of the tax-efficient location of Gibraltar. The firm puts plenty back into sport with notable sponsorship deals across racing, football and snooker.
Nobody would ever accuse a bookie of being charitable, but SJ has always helped the industry as a whole. The independently owned company sells services to other firms in the industry. More importantly it has bought and swallowed up the ailing arms of other businesses when noone else would touch them with a proverbial long pole.
The much sold hot potato of the Betdirect brand finally came to rest in peace with Stan James Bookmaker when noone else wanted the formerly badly managed loss-maker. Similarly the under-performing online arm of Betterbet went the way of SJ. They also did all Pagebet customers, and the credibility of the industry at large, a huge favour by taking control of the retail division of that bust firm. They have done some notable clean-up jobs and deservedly marched on profitably.
The core business is an excellent interactive website which is far easier to utilise than many that have lost the usability and simplicity plot in the name of the latest technology. While the software is at the top of its game, SJ also remember that their users are real people. Little wonder they have a vast band of loyal punters who won't bet anywhere else.
They may not have the biggest free bet or the highest level of brand recognition to the general public due to their diminished high street presence but they have been concentrating on the internet business. As a consequence, they have the strongest brand loyalty among their millions of online registrations and the tremendous Stan James Bookmaker has rightly earned it.
Our Stan James Verdict
Last Update: Nov 29, 2013.