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Boylesports Bookmaker
Boylesports Bookmaker is one of the largest and best-known of the Irish-based online bookies, employing over a thousand staff. Its current status is a far cry from their early beginnings in 1989 and their first foray onto the internet with abysmal software. Now, with fantastic state-of-the-art online betting system and one of the most professional set-ups in the world, Boylesports has turned from ugly duckling to a swan of the betting world. Boylesports Bookmaker is a high-profile sponsor of many sports including UK football.
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OPINION: Boylesports Bookmaker is an established, well-regarded Irish firm. They do an excellent job for all UK and European clients. This is a well-run online sports betting site with a multitude of markets to bet on.
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Boylesports Bookmaker Review
Boylesports Bookmaker, Ireland’s biggest privately-owned bookie, was started by John Boyle from scratch. From a lowly background, he opened a solitary betting shop in 1989 and took it from there.
It was a slow start as he managed his first shop for nearly eight years before deciding to expand. Today he is represented in most Irish towns with in excess of 170 outlets and a staffing level of 1000 employees, but the big winner is his internet betting site.
It was apparent that initially the online betting site got less attention from management than the retail division and that was understandable. Unlike the high street outlets, which in recent years have grown by acquiring chains of existing shops, the growth online has occurred naturally.
The betting website launched in 2002, but it was a damp squib with very poor software provided by a third party company that had simply chucked its already crude and rudimentary betting shop software onto the web. Boylesports Bookmaker soon realised the error of its ways and migrated to a proper betting platform. Now the site is one of the best in the interactive world, offering every form of gambling entertainment, not just sports betting.
The company is also a big supporter of sport, having sponsored a Premier League football team, golf events and numerous high-profile dog and horse races.
Annual turnover has grown from zero in 1989 to €3billion at the current time and profits are circa €15million a year. It is a household name in Ireland and has made huge inroads into the UK betting market, thanks in main to the excellent online site. With the strong leadership of its founding chairman, Boylesports Bookmaker looks set to continue its extraordinary growth into the future.