Unibet Bookmaker & Sportsbook Review

Unibet Bookmaker & Sportsbook is one of the major players in the European market when it comes to online gaming. Whether it is sports betting, poker, casino, bingo, lotteries or soft games that interest you, you will probably find exactly what you are looking for at Unibet.

Unibet are known to offer two of the best casino applications that are at present available on the market. Casino is not simply an add-on to a sportsbook at Unibet. It is a key element of their online offering and provides approximately a third of the company’s business. Unibet also offer decent incentives to join their casino. They will double your first deposit to your casino wallet up to the value of €100. If it is poker that you are after, there are plenty of daily freerolls, closed ring games as well as guaranteed tournaments.

In case you are in any doubt about the quality of the Unibet Sportsbook, you have the reassurance of knowing that this firm has succeeded in winning the European Sportsbook of the Year award three times, most recently in 2009.

The sportsbook is distinctly European rather than UK oriented. Unibet currently provide comprehensive coverage of French horse racing and Travnet, trotting, racing but if you are looking to bet on the next race at Lingfield, Unibet is not for you. Only the UK Classics and the Grand National are covered.

Football fans will love the site and there are plenty of incentives to join. On a single day you may find over 10,000 matches to bet on. There is extensive coverage of all the UK and European action. You can even bet on a match in the Faroe Islands. Unibet also offer a unique facility to cash in your bet before the match is finished. So you no longer have to dread that last minute goal. This offer currently applies to all bets placed in their live betting console.

Other types of football are big at Unibet Bookmaker too. You will find decent coverage of American Football and Aussie Rules.

Supertoto and Superscore, the popular European pool games are highlighted on the Unibet Sportsbook home page. Supertoto involves predicting the outcome of 14 selected matches and can provide you with a substantial reward for a very small stake. Superscore is similar but, as the name suggests, involves predicting not just the outcome but the actual score of the matches that are included. Full details of what is involved in both games are clearly explained on the site.

The distinctive, green website was designed to be both user-friendly and entertaining. A strong focus has been placed on reliability and security. They want customers to trust them and have certainly succeeded. Unibet currently have well over five million customers across the globe. Those customers are based in over 115 countries.

Unibet Group plc is incorporated within Malta and has impressive corporate credentials. The company is certified by G4, Global Gaming Guidance Group, and complies with their Code of Practice for responsible gambling. If you want any further reassurance, Unibet is also a member of the European Gaming and Betting Association and Remote Gambling Association and is certified as compliant with eCOGRA standards.

Unibet are focused on achieving sustained growth. In 2007 they acquired Maria Holdings, the leading online bingo operation within the Nordic market.

Unibet was founded back in 1997 and in 1998 gained a licence to run betting operations. An office was soon established in London which became the company’s headquarters as they began trading as a telephone based betting operation.

Quick to spot the likely progress of gaming in the UK and Europe, Unibet launched their first website in both English and Swedish in 1999. 2000 saw the incorporation of Unibet Group Plc. In the same year, Unibet International obtained a licence in Malta and set up an office on the island.

In 2001 was an important year for Unibet. They launched their second website in twelve languages. Their customer base subsequently grew to include clients based in over 50 countries. That multi lingual website worked well for Unibet and by the end of 2002 they had almost 200,000 customers registered with them from over 80 countries.

The third website was launched in 2003 with a host of new products, including an online casino. For the first time, live betting was made available to clients. It proved popular and by the end of the year their customer base had grown by over 25% and their geographic spread included over 100 countries.

In 2004 Unibet were listed on Stockholm’s Stock exchange and launched their poker offering as well as Supertoto. A mobile platform was launched a year later together with soft games. They also acquired MrBookmaker.com.

Bingo was added to the ever widening Unibet range of products in 2006. The new holding company was established in Malta during the same year. Bingo was seen as an area for growth and led to the acquisition of Maria Holdings in 2007, a move that also helped them strengthen their position in the Nordic markets.

As new technologies advanced, Unibet embraced them. WAP and iPhone application were launched in 2009. Live Casino was added to the product portfolio in July of the same year.

That growth story is still continuing with major developments into the Italian market in 2010.

Unibet’s aim is to further develop its position in the European market by extending the scope of their online activities and encouraging additional customers to join them by offering better odds on all major sporting events.

Unibet Bookmaker & Sportsbook is a good, solid online bookie with an impeccable record. With great odds on offer and plenty of incentives to sign up, we can thoroughly recommend Unibet Bookmaker.