About JustBookies


JustBookies has a good reputation across the industry and has been awarded the GPWA Seal Of Approval, which is only achieved by betting portals of good standing and that operate within strict and defined ethical standards.

JustBookies engages in online and offline marketing. As part of our advertising and self promotion, we have sponsored many horse races and have had banners at racetracks and football stadiums.

JustBookies’ parent company, a UK limited company, is a racehorse owner in both the UK and France and has purchased racehorses for promotion and marketing purposes. Two of them were called JustBookie Dot Com and Justbookies Dotnet. Those names may not roll off the tongue but at least they both won!


JustBookies does have an affiliation with the betting and gaming companies it promotes. Despite that fact, JustBookies remains fiercely independent, as demonstrated by our list of ‘blacklisted’ UK betting companies that have failed to impress in our review process. We will not promote a company positively just because they want us to. Few other betting portals stick to such high standards. It means that you can trust the integrity of our reviews.

What We Do

JustBookies is your guide to all things sports betting. We market and advertise online bookmakers and betting companies and provide reviews of those companies.

As an aggregator or portal, JustBookies encourages a comparison of the various merits of the trusted betting companies that are reviewed. JustBookies is a price comparison site for the betting industry. We provide reviews, sports previews, betting odds comparison and compare the various free bets and welcome bonuses that the UK bookies  and gaming companies offer, always detailing their specific terms and conditions.

JustBookies also has an ever-expanding comprehensive section that explains how to bet, the various bet types and the betting rules.

Legality and Gambling Commission Licensing

The betting firms that JustBookies reviews, including those we blacklist, are licensed in the UK by the Gambling Commission. They are legally allowed to advertise in the UK in accordance with that regulatory authority’s rules and the governing legislation, The Gambling Act 2005.

JustBookies itself is not a betting company and, as an affiliate, is not required to be licensed by the UK Gambling Commission.