About Just Bookies and Our Writers

Last updated September 8th, 2021


Just Bookies has a good reputation across the industry and has been awarded the GPWA Seal Of Approval, which is only achieved by betting portals of good standing and that operate within strict and defined ethical standards.

Just Bookies engages in online and offline marketing. As part of our advertising and self promotion, we have sponsored many horse races and have had banners at racetracks and football stadiums.

Just Bookies’ parent company, a UK limited company, is a racehorse owner in both the UK and France and has purchased racehorses for promotion and marketing purposes. Two of them were called JustBookie Dot Com and Justbookies Dotnet. Those names may not roll off the tongue but at least they both won!


Just Bookies does have an affiliation with the betting and gaming companies it promotes. Despite that fact, Just Bookies remains fiercely independent, as demonstrated by our list of ‘blacklisted’ UK betting companies that have failed to impress in our review process. We will not promote a company positively just because they want us to. Few other betting portals stick to such high standards. It means that you can trust the integrity of our reviews.

What We Do

Just Bookies is your guide to all things sports betting. We market and advertise online bookmakers and betting companies and provide reviews of those companies.

As an aggregator or portal, Just Bookies encourages a comparison of the various merits of the trusted betting companies that are reviewed. Just Bookies is a price comparison site for the betting industry. We provide reviews, sports previews, betting odds comparison and compare the various free bets and welcome bonuses that the UK bookies  and gaming companies offer, always detailing their specific terms and conditions.

Just Bookies also has an ever-expanding comprehensive section that explains how to bet, the various bet types and the betting rules.

Legality and Gambling Commission Licensing

The betting firms that Just Bookies reviews, including those we blacklist, are licensed in the UK by the Gambling Commission. They are legally allowed to advertise in the UK in accordance with that regulatory authority’s rules and the governing legislation, The Gambling Act 2005.

Just Bookies itself is not a betting company and, as an affiliate, is not required to be licensed by the UK Gambling Commission.

Just Bookies On Social Media

You can follow us on social media via Twitter.

Get To Know Our Writers & Founder

Nick Dorrington

Nick DorringtonNick Dorrington on TwitterNick Dorrington is a specialist sports writer. He writes for Just Bookies on football & F1 motor racing. He is a renowned columnist, having written for such titles as The Independent, ESPN, The Bleacher Report, USA Betting & Stats Bomb.

Bradley Gibbs

Bradley GibbsBradley on TwitterBradley Gibbs is an experienced football writer. He is an expert analyst on Premier League, and indeed all global football leagues & tournaments, for Just Bookies. He has also written betting strategy guides. Bradley has been published by many respected media outlets, including the Racing & Football Outlook.

Alex Uplinger

Alex UplingerAlex Uplinger on TwitterAlex Uplinger is well known as an authoritative NFL writer. He also has expertise in his other specialist sport, college basketball. As well as writing for Just Bookies, Alex co-hosts and produces American Football podcasts for Blue Wire Network and Full Slate. He contributes to other top sites such as USA Betting.

Fiona Derek

Fiona DerekFiona Derek is an expert in global horse racing, with an emphasis on the UK, USA and French racing scenes. This Strictly Come Dancing fan is also our Reality TV pundit, successfully studying the voting trends with an eye to finding the value odds. This professional writer has been involved with horses since she was a child and is active in horse racing, having been both a work rider for trainers as well as an owner of racehorses herself. She has been known to give a ‘home for life’ to enigmatic retired racehorses.

Our Founder

Our founder manages and edits Just Bookies. He writes all content not accredited to anyone else, including the betting explained section. He was a national newspaper horse racing journalist, tipster and sub-editor between 1986 and 1996. He was founding director of an online bookmaker in 1998, before selling the business in 2000. He also rode as an amateur jockey.