£200 BONUS: This is JustBookies’ idea of the best online bookmaker. Bet365 is the top choice if you are looking for a bookmaker for any sports event. When you fund your betting account for the first time, Bet365 match your deposit up to a maximum of £200. While this is the biggest of all the bookies’ free bets, they don’t finish with the offers there. They have a huge range of ongoing promos, particularly for football and racing. Just one of many examples is the impressive Channel 4 horse racing bonus. If you bet on a winner of any CH4 televised horse race at betting odds of 4/1 or greater then you get a free bet on the next Channel 4 race for the same amount. You can keep going with this indefinitely. They also go ‘best odds guaranteed Plus’ on horse racing and dogs. What that means is that if the Starting Price is bigger than the odds you took for your selection then you get the better price, but they then actually enlarge that price (hence the ‘Plus’). For example 3/1 will be paid out at 10/3. This firm is brilliant for the small punter but in JustBookies’ tests across all the bookies, Bet365 accepted a bigger bet than any of its rivals. There is no delay getting your winnings back either, as their payouts are faster than its competitors too. You can see that choosing a bookmaker is more than just getting bribed by the biggest welcome bonus. Luckily, in the case of Bet365 you win on all counts. Bet365 is widely recognised as the best overall option, as measured by their many industry awards. We do a fair amount of betting with Bet365 ourselves and the Stoke-based customer service is also streets ahead of their rivals. You are always dealing with someone from the UK who is keen to please and has all the answers. Our recommendation for Bet365 is based on years of personal experience betting with them. Our No.1 Rated Bookmaker
£10 No Deposit Bonus & £5 FREE every week: Sky Bet, part-owned by Rupert Murdoch’s media empire, is the only firm to be offering a no deposit bonus. This is the best of the new customer free bets and it is unlikely to be available permanently. It means that you receive a tenner to bet with without the need to part with any money. You just need to register. They also offer a fiver extra every week. Of all the bookies free bets this one is quite unique in the way it works. You need to place bets totaling £25 or more within a week (Monday to Sunday) and they give you a fiver bonus on the Monday. Bets that count towards the £25 weekly total are those placed on sports at odds of evens or greater. You can claim this every week but you do need to opt into their ‘Sky Bet Club’ to do so. SkyBet is a great spot for sports betting. We place a bet there ourselves quite often and JustBookies loves the website and the way they run it. Just check you can join SkyBet though as they are not a global bookmaker and only people from these locations are allowed to register: UK, Ireland, Channel Isles, Gibraltar, Finland.
£20: Stake £/€5+ on your first bet with Coral and receive a free £/€20. This is better than it looks as you only risk a fiver to get twenty. That initial bet has to be on a selection priced at betting odds of 1/2 or bigger. Also they give best odds guaranteed for horse racing and money back as a free bet up to £/€25 if your horse is beaten a head or less when second in any UK or Irish flat race. Coral betting shops have been a mainstay of the British high street for decades. They now have a decent online betting site. A lot of betting companies only really want small-stakes bettors, but JustBookies.com’s tests revealed Coral accept a larger bet than many other bookmakers.
Bet £10, Get £60 FREE BET (£30 Sports with extra £30 for Casino): Betfred is an ever-expanding and trusted brand with a good sports betting welcome bonus. If you bet a tenner or more as your first sports bet then Betfred will give you an extra £30 free bet. Make sure that you enter promo code SPORTS60 or MSPORTS60 on the registration form (which should happen automatically when using the link from JustBookies) and bet on a selection at odds of evens or more. Exclusively to JustBookies, you also get a free £30 to use in the casino. Betfred call this offer “Bet £10, Get £60.” They also offer ‘best odds guaranteed’ on racing. Betfred is another firm we have bet with regularly. We are impressed with the excellent customer service, the huge choice of events and their lightning-fast payouts. We have found that they will generally accept a reasonable sized wager too. They are also one of the best firms to place the Scoop 6 bet with as they have the UK monopoly on tote betting.
Bet £10 Get £30: One of the most recognised brand names in the business thanks to their presence in almost every UK high street, William Hill gives newbies £30 of free bets when you bet a tenner. This is a better offer than their standard bonus for new customers and is exclusive to JustBookies. You need to use promo code C30 to take advantage of it, but that will be entered automatically on their registration form when you click through from us. William Hill give best odds guaranteed on horse & dog racing. They are one of the most successful online bookies for a reason – they keep players happy with a wide range of betting markets, fast payouts and an easy to use website. They have been voted Online Operator of the Year.
£50: One of the largest bookmaking companies in the world, Ladbrokes gives away £50. They match your first wager up to that amount so long as that bet is for a fiver or more and on a selection at odds of 1/2 or bigger. You must enter F50 in the ‘promo code’ box of the registration form when you join. It may not be the biggest of the bookies free bets but this is a good solid firm as befits their reputation. Ladbrokes offer best odds guaranteed on horse racing. As well as their online betting website, Ladbrokes run a massive chain of high street betting shops and is known as a company to trust. Excellent online site and they have taken three-figure bets from us over a long period of time without any problem.
£25 EXTRA: Far from the smallest of the free bets and a good bookie. BetVictor, formerly known as Victor Chandler online bookmaker, will equal your initial stake on a selection up to £25. You must choose a selection that is not odds-on for the qualifying wager. This is an impressive and easy to use online site. In our experience they tend to take a reasonable stake size without any problem, though they are not as good as they used to be at accommodating bigger sports punters. This is another firm we place wagers with regularly ourselves and their service has impressed us. If you follow horse racing then you may know of the billionaire owner Michael Tabor. He bought out Victor Chandler’s majority share and now owns BetVictor.
£30 BONUS: Betfair started as a betting exchange where you match bets against other customers. They still have the exchange section but now also have a great traditional fixed odds bookmaker section. They call this ‘Betfair Sportsbook’ to differentiate it from their betting exchange. So in the sportsbook you are betting against Betfair (just like with any other bookmaker), not other people. The sportsbook’s standard new customer bonus is £30. This is given as 3 x £10 free bets when you place a first sportsbook wager of at least a tenner. They also offer enhanced betting odds as a welcome bonus for new customers. For example: They might offer Man Utd at 6/1 instead of at evens to win against Sunderland. If an enhanced price offer like that is currently available then it will show when you click through to Betfair from this page. JustBookies is impressed by their sportsbook, which is better run and takes a bigger bet size than most of the other bookies on this page. Betfair also offer ‘Best Odds Guaranteed’ on all horse racing, so you don’t lose out if you take the odds and that price then drifts to a bigger SP. Their betting exchange section suits more experienced punters and has more volume than any other person-to-person betting site in the world. Once you get comfortable with their sportsbook you can always try out the exchange too and see how you like it. We tend to use a bit of both, cherry picking the best odds for our selections.
£/€30 OFFER: Respected Irish-based online bookmakers Paddy Power will give you £/€30 as 3 x £/€10 free bets when you bet £/€10 or more with your first bet on a selection at 1/2 or greater odds. Paddy Power offers a good, fun betting location, as befits a publically listed company. We like having a bet with these masters of the PR stunt. Our punting experience is that they are right up there with the best.
£20/€20: BoyleSports is a large Irish-based online bookmakers and they at last have a nice and simple free bet. They tend to tinker with their free bet promotion often, and every time it has been a fairly mean offering once you read the smallprint. This time things have improved and the three conditions of note are: 1) You must stake a tenner or more and the bet that matters is your first settled wager. 2) The odds of your selection must be evens or higher 3) The free bets are given as 4 x €/£5 at the rate of one a day – once you have placed the previous one you get the next the following day. That last condition is not too bad, but it is typically BoyleSports. This bookies does offer a good service for punters who bet smaller stakes. This is not a firm with a reputation for accommodating large sports bets, as we discovered for ourselves.
£20 OFFER: Unibet has nearly five million registered clients, mostly in mainland Europe but Unibet is also ideal for UK players. Unibet gives what they describe as a £20 risk free bet to new players, when you deposit at least £10. It applies to your 1st sports bet only. If the bet wins then the bonus does not apply at all. However if the bet loses they will refund the stake up to £20. You then need to ‘play through’ the amount you receive as a bonus x 6. So if your first bet was a tenner and it lost and they gave you £10 then you need to bet £60 in total within 60 days before withdrawing. You need to opt into this on the Unibet registration form and please take a close look at their terms to ensure you get the full benefit. The one advantage is that if you do receive the risk free bet, and then do the 6 x play through requirements, you get to keep the stake they refunded as a freebie as well as any winnings you make. Hooray, they finally got round to covering the UK daily horse racing. JustBookies thinks Unibet is a decent enough online betting company for smaller-stakes sports punters.
£20 OFFER: Stan James Bookmakers gives you a £20 free bet when you bet £10. It is not a bad deal and Stan James has built an enviable reputation for integrity. You’ve probably seen their TV adverts featuring an annoying pair of twits unimaginatively called Stan and James. Despite that, this is a large and credible bookie with a good website. One note of caution, from JustBookies’ own personal betting experience, is that Stan James is for smaller recreational sports punters only as they limit bets quicker than a lot of their rivals. If you tend to bet more than £20 at a time on sports then you will be better off with another firm.
£25 BONUS: Totesport was formerly known simply as The Tote. It was once owned by the United Kingdom government but was bought by Betfred. Although you can place a Scoop 6 bet at all major online bookies, it is Totesport (in their ‘Totepool’ section) that is the home of that famous bet and so arguably one of the best places for your Scoop 6 wagers. They offer everything that is available from the traditional online bookmakers and in addition they have pool betting on UK horse racing. Totesport gives best odds guaranteed on horse racing. They offer one of the more typical bookies free bets and that is £25 to new customers as a match of your first bet. A surprisingly good bookmaker.
£/€20 OFFER: Betdaq is the second biggest betting exchange after Betfair. You receive a refund of your first bet of €/£5 or more if it loses, up to a maximum of €/£20. So you can see it works a bit differently from the other bookies free bets. Alternatively they will give you 50% commission back for the first three months. Ordinarily commission is paid at a rate of 3% of your net winnings on each individual sports market. If you already use Betfair betting exchange then it would be worth also having an account with Betdaq.