This is JustBookies’ idea of the best online bookmaker. In our opinion, Bet365 is the top choice if you are looking for a bookmaker for any sports event. They have a great £100 Bet Credits welcome bonus (see T&Cs just below). But to discover all their current promotions and offers, we advise you click through to their website as there are just so many of them! We reckon that this firm is brilliant for big and little punters: in JustBookies’ tests across all the bookies, Bet365 accepted a bigger bet than any of its rivals. There is no delay getting your winnings back either, as in our personal experience their payouts are faster than the competitors too. Choosing a bookmaker is more than just getting bribed by the biggest welcome bonus, but Bet365 win on that score as well. Our recommendation for Bet365 is based on years of betting with them. JustBookies’ No.1 Rated Bookmaker
Bet365 £100 Bet Credits Welcome Bonus Terms: New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and Bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Bet £10, Get £30 FREE BET: Betfred is an ever-expanding and trusted brand with a good sports betting welcome bonus. If you bet a tenner or more as your first sports bet then Betfred will give you an extra £30 free bet. Make sure that you bet on a selection at odds of evens or more. They also offer ‘best odds guaranteed’ on horse racing. Betfred is another firm we have bet with regularly. JustBookies is impressed with the excellent customer service, the huge choice of events and their lightning-fast payouts. We have found that they will generally accept a reasonable sized wager, though there is room for improvement. They are also the best firm to place the Scoop 6 bet with. They have the UK monopoly on tote betting and regularly add big bonuses if the Scoop 6 winner placed that wager with Betfred.
Betfred Free Bet Bonus Terms: 18+. New customers only. 1st bet must be placed at odds of evens (2.0) or greater. 1st bet minimum £10. Other t&cs apply.
Bet £10 Get £30: One of the most recognised brand names in the business thanks to their presence in almost every UK high street, William Hill gives newbies £30 of free bets when you bet a tenner. You need to use promo code C30 to take advantage of it. William Hill give best odds guaranteed on horse & dog racing. They are one of the most successful online bookies for a reason – they keep players happy with a wide range of betting markets, fast payouts and an easy to use website. They have been voted Online Operator of the Year.
William Hill Free Bet Bonus Terms: New William Hill online customers only. Minimum unit stake of £10/€10 at odds of 1/2 or greater. Only the win part from each-way bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Bet £10 Get £40: Place a first bet with BetVictor of a tenner or more, at odds of evens or higher, and you will receive 4 x £10 free bets. There is a tenner each for 1) sports; 2) placing an accumulator (five legs or more); 3) in-play betting; 4) To have a £10 free play at their online casino. BetVictor is an impressive site to use and we really like the simple but comprehensive software they use. If you follow horse racing then you may know of the billionaire owner Michael Tabor. He bought out former-owner Victor Chandler’s majority share and now owns BetVictor. This bookie has always had a good reputation as a fair, reliable and solid place to play.
BetVictor Free Bet Bonus Terms: 18+. New customers only. Qualifying bet must be placed at odds of 2.0 or greater. £30 free sports bet given as 3 x £10, valid on certain markets only. There is x 40 turnover requirement on £10 casino bonus before you can withdraw winnings. Card deposits only. Deposit & bet of £10 required within 7 days of opening new account. Other t&cs apply.
£100 in Free Bets: Betfair started as a betting exchange where you match bets against other customers. They still have the exchange section but now also have a great traditional fixed odds bookmaker section. They call this ‘Betfair Sportsbook’ to differentiate it from their betting exchange. So in the sportsbook you are betting against Betfair (just like with any other bookmaker), not other people. The sportsbook’s standard new customer offer is as follows: Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to five times to receive the maximum £100 bonus. They also offer enhanced betting odds as a welcome bonus for new customers. For example: They might offer Man Utd at 6/1 instead of at evens to win against Sunderland. If an enhanced price offer like that is currently available then it will show when you click through to Betfair from this page. JustBookies is impressed by their sportsbook, which is better run and takes a bigger bet size than most of the other bookies on this page. Betfair also offer ‘Best Odds Guaranteed’ on all horse racing, so you don’t lose out if you take the odds and that price then drifts to a bigger SP. Their betting exchange section suits more experienced punters and has more volume than any other person-to-person betting site in the world. Once you get comfortable with their sportsbook you can always try out the exchange too and see how you like it. We tend to use a bit of both, cherry picking the best odds for our selections.
Betfair Free Bet Bonus Terms: New Customer offer. Place 5 x £/€10 or more bets to receive £/€20 in free bets. Repeat up to 5 times to receive maximum £/€100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Terms and conditions apply.
£20: Stake £/€5+ on your first bet with Coral and receive a free £/€20. This is better than it looks as you only risk a fiver to get twenty. Also they give best odds guaranteed for horse racing and greyhounds. This outfit is a major UK brand, after all Coral betting shops have been a mainstay of the British high street for decades. They now have a great online betting site to go with it. A lot of sports betting companies only really want small-stakes bettors, but JustBookies’ tests revealed Coral accept a larger bet than many other UK-facing bookmakers.
Coral Free Bet Bonus Terms: 18+. UK & Ireland only. Minimum first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account registration. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
£50: One of the largest bookmaking companies in the world, Ladbrokes gives away £50. They match your first wager up to that amount so long as that bet is for a fiver or more and on a selection at odds of 1/2 or bigger. It may not be the biggest of the bookies free bets but this is a good solid firm as befits their reputation. Ladbrokes offer best odds guaranteed on horse racing. As well as their online betting website, Ladbrokes run a massive chain of high street betting shops and is known as a company to trust. Excellent online site and they have taken three-figure bets from us over a long period of time without any problem.
Ladbrokes Free Bet Bonus Terms: 18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. Terms and conditions apply.
RISK FREE BET: Respected Irish-based online bookmakers Paddy Power will give you £/€20 cash as a refund of your first stake if that bet loses. The bad bit about this is that you need to lose to get it. The good bit is that at least they match your initial bet in cash rather than free bet tokens. Also, Paddy’s Rewards Club: Get a €10 free bet when you place 5 x bets of €10+. Once again, T&Cs apply! Paddy Power offers a good, fun betting location, as befits a publicly listed company. We like having a bet with these masters of the PR stunt. Our punting experience is that they are right up there with the best.
Paddy Power Free Bet Bonus Terms: New customers only, limited to one per person. If you have previously had a Paddy Power account then you will not qualify for the offer. Place your 1st bet on any sportsbook market and if it loses Paddy Power will refund your stake in cash. Maximum refund for this offer is £20. Only deposits made using cards or Paypal will qualify for this promotion.
£25: BoyleSports is a large Irish-based online bookmakers but they have a deliberately complex free bet offer. They tend to tinker with their free bet promotion often and it never looks as good as first seemed once you read the smallprint. This time is much the same: 1) You must stake a tenner or more initially at odds of 1/2 or higher to get a £5 free bet. 2) Then you get the 50% average (what?!) of your next three qualifying bets up to a maximum of a fiver. They offer that four times. If you jump through all the hoops then you can claim £25 in total as 5 x £5 bonuses. This bookies does offer a good service for punters who bet smaller stakes. This is not a firm with a reputation for accommodating large sports bets, as we discovered for ourselves.
BoyleSports Free Bet Bonus Terms: 18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.
£30 OFFER: Unibet has nearly five million registered clients, mostly in mainland Europe but Unibet is also ideal for UK players. Unibet has a £30 offer when you deposit at least £10. It applies to your 1st sports bet only. If the bet wins then this deal does not apply at all. However if the bet loses they will refund the stake up to £30. You then need to ‘play through’ the amount you receive x 3. So if your first bet was a tenner and it lost and they gave you £10 then you need to bet £30 in total within 30 days before withdrawing. You need to opt into this on the Unibet registration form and please take a close look at their terms to ensure you get the full benefit. The one advantage is that if you get this deal for £30 and then do the 3 x play through requirements, you get to keep the stake they refunded as a freebie as well as any winnings you make. JustBookies thinks Unibet is a decent enough online betting company for smaller-stakes sports punters.
Unibet Free Bet Bonus Terms: New customers only. 18+. Minimum deposit £10. You must wager your bonus money 3 x to make it withdrawable at minimum odds of 1.40 (2/5) in sportsbook, 25 x turnover requirement for casino. Bonus expires after 30 days of opt-in. Other t&cs apply.
£20 BONUS: Totesport was formerly known simply as The Tote. It was once owned by the United Kingdom government but was bought by Betfred. Although you can place a Scoop 6 bet at all major online bookies, it is Totesport (in their ‘Totepool’ section) that is the home of that famous bet and so arguably one of the best places for your Scoop 6 wagers. They offer everything that is available from the traditional online bookmakers and in addition they have pool betting on UK horse racing. Totesport gives best odds guaranteed on horse racing. They offer one of the more atypical bookies free bets and that is £20 to new customers, but this is in two parts: 1) £10 free bet as a match of your first sports bet of a tenner of over; 2) Also you can claim £10 back as cash on your first Totepool bet of a tenner or more. The T&Cs are listed below. Totesport is a surprisingly good bookmaker.
Totesport Free Bet Bonus Terms: New customers only. 18+. Stake £10 on any Sportsbook market for the first time, at odds of evens (2.0) or greater & get a £10 Free Bet within 24 hours of settlement. There is a 7-day expiry, so use it within that week. Stake £10 on any Totepool bet for the first time and get £10 returned in cash within 24 hours of settlement of the wager.
Cash-Back OFFER: Betdaq is the second biggest betting exchange after Betfair. Get your first month’s standard 2% commission as cash-back up to £1000. If you already use Betfair betting exchange then it might be worth also having an account with Betdaq
Betdaq Free Bet Bonus Terms: New customers only. 18+. Qualification period for cash-back is 30 days from date of registration. Credited automatically as cash to your account within 72hrs. T&Cs apply.