Stan James Bookmaker is UK-facing but based primarily in Gibraltar, where it is licensed. It is one of the largest bookies, and its website is complimented by excellent casino and poker sections. The firm has a huge name in the industry and is a byword for integrity. SJ has a huge variation of sports betting markets and is rightly proud of its excellent in-running betting markets, a form of gambling they innovated. This online bookie is also famed for spending large sums in sponsorship, lending its famous name to many major sports events. They sponsor the first two British horse racing Classics, the 1000 & 2000 Guineas at Newmarket racecourse. Their parent company is now Unibet.
£10 FREE BET (SPORTS): The way it works is simple with Stan James Bookmaker as your first bet is matched up to £10.
£20 FREE (CASINO): £20 free for new clients in the online casino when you deposit £5.
$1250 FREE (POKER): 200% welcome bonus on your first deposit or first transfer to their online poker room. The minimum deposit must be for $10 to activate the bonus. You can get the maximum bonus of $1250 by depositing at least $675. No promo codes are needed. The free cash is released as you earn more player points by playing in the poker room. You have 60 days to earn your bonus. There are also free to enter tournaments, called freerolls, for newcomers.
OPINION: This company has a big reputation and is well respected in the UK and internationally. It has an excellent sports betting site and great online casino and poker sections. As our review shows, the free bet is not the biggest but frankly that should be a minor consideration. One concern was that they were limiting sports punters too readily, so because of that they became a no-go area for anyone other than the smallest-staking players. It was a sign of poor management and we suspect these issues will significantly lessen now that the well-run Unibet has taken charge of this brand. So at JustBookies we continue to recommend Stan James Bookmaker.
Review of Stan James’ History
Stan James Bookmaker was not named after the man of the same name. Instead it is a sort of neo-anagram as it is a mixture of the names of the founding directors and their spouses.
The company started with just one shop in South West England and grew steadily from there. Now they are a major world force and based out of the tax-efficient location of Gibraltar. The firm puts plenty back into sport with notable sponsorship deals across racing, football and snooker.
Nobody would ever accuse a bookie of being charitable, but SJ has always helped the industry as a whole. The independently owned company sells services to other firms in the industry. More importantly it has bought and swallowed up the ailing arms of other businesses when noone else would touch them with a proverbial long pole.
The much sold hot potato of the Betdirect brand finally came to rest in peace with Stan James Bookmaker when noone else wanted that badly managed loss-maker. Similarly the under-performing online arm of Betterbet went the way of SJ. They also did all Pagebet customers, and the credibility of the industry at large, a huge favour by taking control of the retail division of that broken firm. They have done some notable clean-up jobs and deservedly marched on profitably.
But then Stan James began to falter and lose its way and was swallowed up itself. Our review can reveal that Stan James was purchased in its entirety by Unibet, although it appears the famous brand itself will continue to trade independently going forward. The management was beginning to wilt, as shown in its reluctance to lay a proper bet. A bitter public spat with some of its affiliate partners, who felt the company treated them unfairly, did not help matters either. The new beginning under the financially solid wing of Unibet is exactly what this firm needed.
The core business still has an excellent interactive website which is far easier to utilise than many that have lost the usability and simplicity plot in the name of the latest technology. While the software is at the top of its game, SJ also remember that their users are real people. Little wonder they have a vast band of loyal punters who won’t bet anywhere else.
They may not have the biggest free bet or the highest level of brand recognition to the general public due to their diminished high street presence, but they have been concentrating on the internet business. As a consequence, they still have a strong brand loyalty among their millions of online registrations. Looking to the future, Stan James Bookmaker can now enjoy a rebirth since it consolidated with Unibet, an even bigger betting company.
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I opened an account when Boylesport stopped taking my bets. You have to opt in to get best odds which I didn't find out for a few weeks. After a few months this offer was withdrawn. I believe the event that triggered this was a £1 EW bet on a 150-1 shot (placed at 66-1). Still use the site but only when I'm certain the price I'm taking won't lengthen.
Thank you Neil for your input on this and other bookies. You may be aware that Unibet bought Stan James towards the end of 2015. Just wondered if you noticed any improvements after they acquired Stan James?
I rate Stan James very highly .
Total crap. I have been ripped off, backed a horse they gave me 9/2 but it is 6/1 everywhere else total rip off never bet there again.
Did you take an early price of 9/2 and it drifted to an SP of 6/1?
I have experienced & read about people having their stakes limited & accounts closed by Stan James. They seem to only want small-time players now, irrespective of if you are a losing punter or not. Shame, they used to be better than that.
Nice site. I bet on the tennis a lot and no problems so far at Stan James.
I am a regular punter at this site. Happy with them. Seem to be as good as the more well known names in the business.